Punchy Enders report calls for TV market reforms to save declining ad market

Retrieved on: 2021-04-29 15:22:30

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Punchy Enders report calls for TV market reforms to save declining ad market. View article details on hiswai:

Excerpt

Currently, linear TV deals are based on share of broadcast (the share that ITV gets from an advertiser versus Sky Media or Channel 4), while BVOD ...

Article found on: www.campaignlive.co.uk