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Retrieved on: 2018-02-18 19:48:45
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<div>Saul Lopes, Virgin Holidays customer lifecycle lead, took a leap of faith on <b>artificial intelligence</b> as a tool to improve the brand's email marketing efforts by working with UK AI start-up Phrasee, and has seen that faith rewarded with over the past three years. Virgin Holidays increased email open rates by ...</div>
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