Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Retrieved on: 2022-11-29 11:49:42

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm. View article details on hiswai:

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... towards the fifth marketing paradigm as being driven by twenty-four technologies: AI, AR, VR, IoT, wearables, and blockchain, to name a few.

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