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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

Retrieved on: 2022-08-15 17:36:12

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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon. View article details on HISWAI: https://www.theguardian.com/books/2022/aug/15/reader-i-followed-them-tiktok-expands-its-content-to-tap-into-the-booktok-phenomenon

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Social media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and ...

Article found on: www.theguardian.com

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