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Retrieved on: 2024-08-18 10:00:14
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Summary
The article discusses rebranding and brand evolution in Ghana, emphasizing their importance in staying relevant amidst rapid market changes driven by consumer behavior and digital advancements. It highlights successful cases like GCB Bank and AirtelTigo, and underscores the need for thorough market research. This ties into the key concept of 'Market Research' and relevant tags like 'Brand management' and 'Consumer behaviour'.
Article found on: www.ghanaweb.com
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