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Retrieved on: 2024-07-09 22:57:53
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Summary
The article illustrates SMEC's rebranding driven by a collaboration between its in-house team and consultancy I.M.A., focusing on simplifying the brand's complexity. The updated visual identity, rooted in 'Engineering consulting,' aligns with tags like 'Brand management' and 'Communication design'.
Article found on: mumbrella.com.au
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