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S'poreans behind vape maker's use of social media influencers to push products to youth

Retrieved on: 2024-04-06 23:31:18

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S'poreans behind vape maker's use of social media influencers to push products to youth. View article details on HISWAI: https://www.straitstimes.com/singapore/s-poreans-behind-vape-maker-s-use-of-social-media-influencers-to-push-products-to-youth

Summary

The article details how a Chinese e-cigarette manufacturer employs influencer marketing, leveraging Instagram and TikTok influencers to target youth, by coaching them to create appealing content. The strategy exemplifies digital marketing in internet culture.

Article found on: www.straitstimes.com

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