Sports brand Saucony challenges phone users to run further than they scroll

Retrieved on: 2024-01-25 16:28:32

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Mobile operating systems

ITunes

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Sports brand Saucony challenges phone users to run further than they scroll. View article details on HISWAI: https://www.trendwatching.com/innovation-of-the-day/sports-brand-saucony-challenges-phone-users-to-run-further-than-they-scroll

Summary

The article highlights Saucony's 'Marathumb Challenge', blending game design with physical activity. It addresses scrolling habits on mobile operating systems like iOS, incentivizing iPhone users to exercise via an app linked to iTunes.

Article found on: www.trendwatching.com

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