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Sportsbooks are spending millions on media deals, but publishers should hedge their bets - Digiday

Retrieved on: 2021-11-01 04:14:59

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Sportsbooks are spending millions on media deals, but publishers should hedge their bets - Digiday. View article details on HISWAI: https://digiday.com/media/we-are-the-media-company-sportsbooks-are-spending-millions-on-media-deals-but-publishers-should-hedge-their-bets/

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But in the vast digital advertising landscape, what do sportsbooks get from ... Sports bettors are becoming media companies in their own right, ...

Article found on: digiday.com

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