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Spotify Wrapped, unwrapped: Why we all fall for this basic marketing strategy - iNews

Retrieved on: 2022-12-01 18:24:45

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Spotify Wrapped, unwrapped: Why we all fall for this basic marketing strategy - iNews. View article details on HISWAI: https://inews.co.uk/inews-lifestyle/spotify-wrapped-unwrapped-why-we-all-fall-for-this-basic-marketing-strategy-2000918

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As a marketing campaign, Wrapped is the kind of massive win that money alone can't buy: an annual viral moment driven by users themselves, says Olivia ...

Article found on: inews.co.uk

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