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Retrieved on: 2024-04-02 16:56:32
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Summary
The article discusses The Home Depot's innovative approach to digital marketing, particularly in retail media, as they rebrand to Orange Apron Media to enhance marketing strategy, merchandising, and communication design during their crucial spring season. Melanie Babcock explains their commitment to providing a personalized shopping experience, from DIY enthusiasts to professionals, leveraging online platforms and in-store branding.
Article found on: hypepotamus.com
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