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SS25 on social media: Is less really more? - Fashion United

Retrieved on: 2024-10-25 15:06:56

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Summary

The article highlights TikTok's role in elevating brand presence at New York Fashion Week through influencer marketing, using fewer but highly engaging Internet celebrities. TikTok significantly boosted Earned Media Value, connecting social influence and fashion digitization.

Article found on: fashionunited.in

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