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Starbucks CEO taps Chipotle alum for top marketing role - ET BrandEquity

Retrieved on: 2024-10-20 02:34:09

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Summary

The article discusses Starbucks hiring Tressie Lieberman, a former Chipotle executive, as its marketing head under new CEO Brian Niccol. This move aligns with Starbucks’ leadership restructuring, aimed at revitalizing its brand amidst declining sales. Tags and the key concept highlight connections between Starbucks and executives with Chipotle, emphasizing Seattle’s coffee culture.

Article found on: brandequity.economictimes.indiatimes.com

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