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Starbucks Odyssey's community lead sees NFTs as the best way to build brand loyalty

Retrieved on: 2024-02-22 17:31:01

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Starbucks Odyssey's community lead sees NFTs as the best way to build brand loyalty. View article details on HISWAI: https://techcrunch.com/2024/02/22/starbucks-odysseys-nfts-brand-loyalty/

Excerpt

Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world. The experience combined the company's Starbucks Reward loyalty ...

Article found on: techcrunch.com

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