Article Details

Starbucks taps former Chipotle executive as global chief brand officer - CNBC

Retrieved on: 2024-10-18 19:23:00

Tags for this article:

Click the tags to see associated articles and topics

Starbucks taps former Chipotle executive as global chief brand officer - CNBC. View article details on hiswai:

Summary

The article discusses Starbucks appointing Tressie Lieberman, a Chipotle alum, as global chief brand officer to enhance digital marketing and strengthen its brand under Brian Niccol's leadership. This aligns with Niccol's strategy to tackle declining sales.

Article found on: www.cnbc.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up