State Bank of India, HCLSoftware join hands to digitally transform customer engagement

Retrieved on: 2024-04-27 14:36:43

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Services marketing

BSE SENSEX

HCLTech

NIFTY 50

Customer Data Platform

Customer relationship management

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State Bank of India, HCLSoftware join hands to digitally transform customer engagement. View article details on hiswai:

Summary

HCLSoftware is selected by SBI to implement its HCL Unica MarTech solution for digital marketing transformation focused on personalized customer engagement, reflecting the capabilities in services marketing and CRM within the digital marketing sphere.

Article found on: www.zeebiz.com

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