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Retrieved on: 2025-02-02 15:34:29
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Summary
The article explores franchise development strategies from the 2025 Annual Franchise Development Report, highlighting key areas like digital marketing, budget allocations, and public relations within franchising. It features insights from Diane Phibbs and Paul Pickett, emphasizing increased marketing spending for lead generation and recruitment effectiveness despite cost rises, relating to contract and franchising law.
Article found on: www.franchising.com
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