Surge pricing a growing part of consumer experience, says Brock expert

Retrieved on: 2024-03-02 21:45:49

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Surge pricing a growing part of consumer experience, says Brock expert. View article details on HISWAI: https://www.notllocal.com/local-news/surge-pricing-a-growing-part-of-consumer-experience-says-brock-expert-8381859

Summary

Eric Dolansky from Brock University discusses public backlash to dynamic pricing in franchises like Wendy's, emphasizing the importance of value-based pricing and consumer perception in the face of varying demand.

Article found on: www.notllocal.com

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