Down is up at Applied DNA, with the good stuff

Stony Brook-based supply-chain security specialist Applied DNA Sciences announced Thursday a new sales and marketing partnership with …
By GREGORY ZELLER //

An aggressive Long Island biotech is getting down, literally, with another global textiles supplier.

Stony Brook-based supply-chain security specialist Applied DNA Sciences announced Thursday a new sales and marketing partnership with Navarpluma, a premier supplier of down and feathers to worldwide textiles manufacturers.

Financial terms of the deal were not disclosed, but this latest collaboration with an international partner will see Applied DNA’s SigNature DNA molecular-tracking system applied to Navarpluma’s products, which are shipped from the company’s home base in Navarre, Spain, to some of the planet’s busiest manufacturers and most prestigious brands.

Navarpluma Export Manager Benjamin Dix said the Applied DNA partnership would help the distributor of sustainable filling materials for bedding and apparel “establish a new gold standard for traceability that can be relied on by our clients and their customers.”

“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used,” Dix added. “This ability conveys a significant competitive advantage to our products in the marketplace.”

The music and lyrics are increasingly familiar for the Stony Book biotech, which over the past 24 months has rapidly proliferated its DNA-based security protocols through an impressive cross-section of global industries. The Navarpluma collaboration is Applied DNA’s first foray into the down-feather market, but not its first push into textiles, with prior supply-security deals benefitting leather-goods makers in the United Kingdom and chemical/synthetic materials manufacturers throughout Asia.

The company has also caught on with legalized marijuana concerns in Canada, pharmaceuticals manufacturers in Pennsylvania, pharma-nutra conglomerates in India, fertilizer distributors in Turkey, penmakers in Germany and other diverse businesses in disparate locations – making the Navarpluma deal, from some perspectives, just another day at the office.

But with the global down-feather market currently valued around $6 billion – and projected to pass $10 billion by the end of 2025 – it’s a pretty good day, according to Tony Benson, Applied DNA’s managing director for Europe, the Middle East and Africa.

“Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients,” Benson said Thursday. “Traceability has been a key goal for them over the past several years, and their use of the SigNature DNA system … enables an industry first: the full traceability of down and feathers.

“Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma, while also creating stickier relationships with its customer base,” Benson added.

Applied DNA extends textiles business

Applied DNA Sciences, a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, has announced a sales and …

Navarpluma markets around 5,000 tons of feather and down material per year to clients around the globe. © NavarplumaApplied DNA Sciences, a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, has announced a sales and marketing partnership with Navarpluma that extends Applied DNA’s textiles business to include the global down and feather supply chain.

Formalisation of the partnership between the two companies follows the completion of a technological advance by Applied DNA to utilise its SigNature DNA system to allow for traceability of materials in the down and feather industry. Navarpluma, a premier supplier of down and feathers to the textiles industry, will be the first to offer this new system to its customer base that counts some of the world’s most prestigious brands as clients.

“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,” said Benjamin Dix, Export Manager at Navarpluma. “We are very pleased to pioneer Applied DNA’s SigNature DNA system in our industry to establish a new gold standard for traceability that can be relied on by our clients and their customers.”

This is Applied DNA’s first foray into the growing down feather market, which was valued at US$ 5.9 billion in 2017 and is expected to reach US$ 10.25 billion by the end of 2025, with a CAGR of 7.5% between 2017 and 2025.

“An industry leader, Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients,” said Tony Benson, Applied DNA’s Managing Director for EMEA.

“Traceability has been a key goal for them over the past several years, and with their use of the SigNature DNA system – SigNature DNA forensic molecular tag together with hand-portable SigNify in-field testing equipment aggregated under our CertainT brand– enables an industry first: the full traceability of down and feathers. Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.”

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Applied DNA adds traceability to down and feather supply chain

Applied DNA Sciences is extending its product authenticity and traceability solutions into the down and feather supply chain. Navarpluma, one of the …
The partnership will see Applied DNA utilise its SigNature DNA system to allow for traceability of materials in the down and feather industry.

The partnership will see Applied DNA utilise its SigNature DNA system to allow for traceability of materials in the down and feather industry.

Applied DNA Sciences is extending its product authenticity and traceability solutions into the down and feather supply chain.

Navarpluma, one of the world’s leading suppliers of down and feathers to the textile industry, will be the first to to validate the provenance of raw materials using the SigNature DNA forensic molecular tag together with hand-portable SigNify in-field testing equipment aggregated under the CertainT brand.

The company markets around 5,000 tons of the best feather and down material per year to clients around the globe.

“This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,” said Benjamin Dix, export manager at Navarpluma.

While Tony Benson, Applied DNA’s managing director for EMEA, adds: “Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.”

This is Applied DNA’s first foray into the growing down feather market, which was valued at US$5.9bn in 2017 and is expected to reach US$10.25bn by the end of 2025, with a CAGR of 7.5% between 2017 and 2025.

Applied DNA Sciences enters $5M deal with cannabis consultancy

Applied DNA Sciences, a Stony Brook-based biotechnology company, has entered a $5 million nonbinding licensing agreement with a Canadian …

Applied DNA Sciences, a Stony Brook-based biotechnology company, has entered a $5 million nonbinding licensing agreement with a Canadian cannabis consultancy that will use the Long Island firm’s “molecular tagging” technology in the marijuana industry.

Applied DNA, which uses plant-based DNA to make anti-counterfeiting and authentication products, entered into the agreement with Calgary-based TheraCann International Benchmark, according to a company news release. Applied DNA unveiled its new marijuana tracking technology at an international cannabis conference in Panama on Tuesday.

The local company’s technology allows businesses and distributors to place small amounts of specially engineered DNA that act as a unique marker of authenticity on goods. Using that technology, TheraCann plans to help legal growers, processors and distributors of medical and recreational marijuana to better track cannabis.

The goal is to “prevent the invasion of black-market cannabis supplies into authenticated, secure supply chains,” James A. Hayward, chief executive of Applied DNA, wrote in an email.

TheraCann has agreed to pay Applied DNA the money over a six-month period once a final agreement is signed.

Applied DNA entered a $1 million agreement with the firm last year to pair blockchain technology with the marijuana industry.

Chris Bolton, chief operating officer of TheraCann, said in a statement that its offering “will assist global governments, law enforcement, producers, processors and distributors in stabilizing the cannabis supply chain” and could “assist with both domestic and international import and export.”

In December, Gov. Andrew M. Cuomo called for the legalization of recreational marijuana statewide as part of his 2019 legislative agenda.

Earlier this month, Applied DNA disclosed in a government filing that it had received two delisting notices from the Nasdaq Stock Market related to the company’s stock price, market value and other minimum requirements set by the exchange.

Shares of Applied DNA closed down 9 percent at 54 cents on Wednesday.

Applied DNA moves forward on leather traceability system

Product authentication business Applied DNA Sciences (APDN) has strengthened its collaboration with Eurofins BLC Leather Technology Center to …
Applied DNA says the agreement with BLC significantly enhances its position for the commercial implementation of its leather tagging system

Applied DNA says the agreement with BLC significantly enhances its position for the commercial implementation of its leather tagging system

Product authentication business Applied DNA Sciences (APDN) has strengthened its collaboration with Eurofins BLC Leather Technology Center to support the commercial implementation of its SigNature T-based leather traceability system.

The partnership, which could bring brands and retailers one step closer to being able to trace leather through their supply chains, follows the successful completion of a consortium research project with Eurofins earlier this year.

“BLC’s unparalleled knowledge in all aspects of leather processing, long-standing relationships with global brands, and its history of forward-thinking innovation makes them an ideal partner,” says Tony Benson, Applied DNA’s managing director with responsibility for Europe, Middle East and Africa (EMEA).

The company’s goal is to have 300m square feet of DNA-tagged leather under contract over the next five years.

Eurofins BLC is a leather and chemical testing, consulting, auditing and technology centre dedicated to leather, footwear, chemical, and leather product testing.

“There is a strong need within the leather industry to provide a robust system of traceability for semi-processed and finished leather,” says Adam Hughes, managing director of Eurofins BLC Leather Technology. “This cost-effective application system provides a process for applying a unique molecular tag in a way that is impossible to counterfeit. Eurofins BLC looks forward to supporting our customers in their journey towards supply chain transparency and traceability.”

In July, Applied DNA Sciences joined forces with emerging technology applications specialist Everledger to build a blockchain traceability platform for high-end products including leather.

And earlier this month the company released details of a study into authenticating denim from the farm through to the finished product, which found DNA molecular tagging is a reliable tool to help brands and manufacturers tackle traceability and transparency throughout the entire supply chain.