How Strong Are Elon Musk’s 10-Cent Bricks?

How Strong Are Elon Musk’s 10-Cent Bricks? The Boring Company is turning the dirt from its underground tunnels into bricks. But are they actually …

    “Why is Elon building bricks?” the host of YouTube’s What’s Inside? asks in a new video. The answer: By turning waste dirt from The Boring Company’s tunnels into bricks, Musk says, he can sell low-cost building materials that will also help subsidize the cost of the tunnel.

    ➡ You can’t get enough Musk. Neither can we. Let’s nerd out over his creations together.

    Let’s watch as the What’s Inside guys test the bricks for quality and durability.

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    “These are supposed to sell for 10 cents a brick,” host Dan Markham says. That’s super cheap, and Musk has said that bricks earmarked for affordable housing projects will be available for free. But the first batch of Boring Company bricks wasn’t quite perfect, so Musk gave them away internally. While a Boring brick may not be quite as sentimental as a brick from, say, Old Comiskey, it’s still an instant collector’s item.

    And to that end, Markham bought two of these bricks for $200 each. If an average red clay brick costs 75 cents at a home renovation store (the one Markham shows and uses is 53 cents, but prices and styles vary), that means the production Boring brick will cost about 1/8th of that, and Markham’s costs about 270 times more.

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    Markham puts the Boring brick up against a new red clay brick, a used red clay brick, a cinderblock-style brick with what look like prestress wires through the middle, and a plain cinderblock brick. Musk, Markham explains, has claimed that his innovative, but extremely low-cost brick will even be much more durable than traditional bricks. The only way to find out, of course, is to drop them from great heights.

    The cinderblock and used red brick don’t even survive the very first test, a chest-high drop onto Markham’s cement patio. (He marvels at the slightly higher cost of the used brick, but that extra cost may be in the labor of recovering and recycling the brick, not anything to do with its quality.)

    “Oh, this one is hard to do,” Markham says, cringing, as he drops the $200 brick from higher and higher positions. The traditional red clay brick finally breaks after an underhand toss off the very top of a stairway over the patio, and the Boring brick makes it one step further: a high-arcing toss.

    This video is cool, and we love the idea of low-cost building materials made by innovative recycling. But we’d be curious to see a scientifically rigorous version of the test, because so much of whether these materials break is affected by weird things like the angle at which they hit the ground. Simply dropping from the same height without more control isn’t enough.

    But for $200 a brick, at least for now … we’ll have to wait on further studies.

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Using Social Media For Online Support: Crowns Media

Juetten: How did past projects and/or experience help with this new project? Shitrit: I have a lot of experience within social media as a Founder of Noble …

The past year has shown us the importance of mental health and the difficulty of maintaining it under the best of circumstances, to say nothing of the challenge presented by whatever 2020 is. Fortunately, there are those out there who have made it their mission to provide that help through online platforms that offer resources and assistance to those struggling with mental health issues. I am always pleased when entrepreneurs reach out to me with their stories. Recently, I had the chance to speak with Orel Shitrit of Crowns Media, who is based in Israel and six months ago started to provide these types of solutions to those who need them. Check out the tips for founders below – succinct and valuable regardless of your industry or location.

Orel Shitrit

Crowns Media CEO Orel Shitrit

Orel Shitrit

Mary Juetten: What problem are you solving?

Orel Shitrit: I focus on helping teenagers and adults solve their personal issues such as depression and negativity, and provide them with mental health support. I work with them personally on finding their passion and pursuing their goals.

Juetten: How did past projects and/or experience help with this new project?

Shitrit: I have a lot of experience within social media as a Founder of Noble Media & Partners and I am always looking to help and support others, which helped me a lot with the current project.

Juetten: Who is on your team?

Shitrit: We have three team members currently.

Juetten: Startups are an adventure — what’s your favorite startup story?

Shitrit: My favorite startup story is definitely Facebook. It’s an amazing story that can teach a young startup founder a lot about not giving up and continuing to push and work hard even when you think it’s not worth it anymore. Also, Facebook’s story amazes me since it keeps growing and surviving in the social media era. We heard a lot of times about Facebook going down and being replaced by Instagram or other platforms, but it keeps growing.

I would love to add that in order to make your business improve and grow, you must measure it by setting a goal — both a big goal which will be the destination you want your business to reach by a specific date and small goals that make sure you get there eventually. Market share and expansion, being better than my rivals, employees — both in number and growth and in satisfaction — and company growth and personal development are some of the best ways I use to measure my success.

Juetten: What is your favorite success story?

Shitrit: My favorite success story is Elon Musk. Seeing both the amazing work he has done with PayPal and Tesla, plus his determination on SpaceX where he failed again and again but he simply refused to give up and finally made history and succeeded with his rocket launch has been inspiring.

Can you believe he’s now using his Falcon 9 rocket launch and it will be the first time a private company will send humans into orbit? Imagine if he’d given up after the first times he failed with the rocket launches.

Juetten: Any tips to add for early-stage founders?


1. You’re going to make a lot of mistakes at the start — get a mentor. You won’t believe what the right mentor can do for you and your business.

2. Focus on making other people’s lives better with your product/service. You must offer a solution to a problem and be the best at that solution.

3. Take care of your customers and employees’ satisfaction, all the time.

4. Make sure you know and trust your team. Don’t get started on this long journey with people you don’t trust or don’t feel comfortable with.

5. When pitching investors, don’t let yourself get to a point when they ask a question and you say “I don’t know”. How does it look if you don’t know questions about your own business? Study everything you think they might ask and practice with your family/friends acting as the investors and asking you questions that you didn’t expect.

6. Continually ask for feedback from your investors, customers, and employees. Collecting feedback from those groups shows you value their opinion. Involving them in shaping your business will make them feel more attached to your company. Although you should weigh all the feedback you get, do not make changes based on every single piece of feedback; only adopt what you believe is most valuable for your company and your needs.

Juetten: What’s the long-term vision for your company?

Shitrit: Mylong term vision for the company is to keep actively growing while also supporting customers with their daily issues and mental health problems. I want to get them to a place where they can chase their dreams with no doubts. My personal goal is to make the world a better place because I was here and because we all deserve it.

I think we can all aspire to try and make the world a better place in ways big and small. Thank you to Orel for taking the time to talk with me. #onwards.

Equipment for Elon Musk’s Revolutionary Giga Berlin Paintshop Beings Installation

Responding to this, Elon Musk has promised to bring online the most advanced paint shop in the Berlin Gigafactory. And now, thanks to twitter user …

Tesla has had a long history of well-publicized issues with the paint quality on its cars. Owners at times have complained their cars were delivered with part of the paint missing, having dirt particles underneath the paint, and overall just not being on par with what’s expected from a luxury vehicle.

Responding to this, Elon Musk has promised to bring online the most advanced paint shop in the Berlin Gigafactory. And now, thanks to twitter user @gigafactory_4, we get our first look at this cutting edge paint shop coming together.

Looks like the first machines for #GigaBerlin already arrived! Never heard about Geico Taiki-Sha.

Seems to be an innovative italian coating company.

Any additional information @tobilindh@Gf4Tesla?

Thanks @SimoneCatharin for the hint.

— Giga Berlin / Gigafactory 4 (@gigafactory_4) September 15, 2020

For the revolutionary paint shop, Tesla has partnered with a company called Geico Teiki-Shai. This is a company based in Millan, Italy. According to its website, the company specializes in “turnkey solutions for auto body paint shop”. Meaning they work in every step of building a paint shop.

Geico Taikisha Tesla Coating

Geico Taikisha Tesla Coating

And some of the few breakthroughs the company highlights are. A 70% reduction in energy consumption, cutting down installation time for a new plant, 30% renewable energy use, and eliminating water waste.

All of the breakthroughs suggest, the paint shop in the new Berlin Gigafactory, is going to be a fast-paced, energy-efficient, and environmentally friendly plant. In addition to this Elon Musk has also said, cars from Giga Berlin will have more layers of stunning colors that subtly change with curvature.

Giga Berlin will have world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature

— Elon Musk (@elonmusk) April 14, 2020

Overall Tesla’s Gigafactory in Germany is shaping up to be an innovation center for the company. From the Lego-style manufacturing of the factory to the promised revolution in automotive manufacturing and revolutionary paint shop. We can’t wait till the factory starts production in early 2021 and we see the first Model Ys roll off the line.

Check out: Volkswagen in a leaked presentation comparing their upcoming ID.4 SUV directly with Model Y

Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.

First Operational Boring Tunnel Under Vegas Almost Done, Elon Musk Announces

Elon Musk announced via Twitter that the first operational tunnel under Las Vegas was almost done on Tuesday. “Tunnels under cities with self-driving …

Elon Musk announced via Twitter that the first operational tunnel under Las Vegas was almost done on Tuesday. “Tunnels under cities with self-driving electric cars will feel like warp drive,” wrote the founder of The Boring Company.


Tunnels under cities with self-driving electric cars will feel like warp drive

First operational tunnel under Vegas almost done

The @BoringCompany

— Elon Musk (@elonmusk) September 15, 2020

This is pretty impressive as excavation for the tunnel was just completed last February. The new transit line will be known as the Loop and will be planned as a tunnel with a modified Tesla Model X frame.

The novel tunnel will carry 16 passengers maximum, up to 155 MPH along its underground tunnels. The Las Vegas Convention Center has been undergoing expansions since last year.

The building has expanded to add some extra segments which include 600,000 square feet (55,742 square meters) of rentable, exhibition space. The Loop will serve to connect the two buildings and minimize the 15-minute walk down to a 1-minute ride.

Free rides, everyone?

The Boring Company also plans on digging a second tunnel. This one will connect, amongst other areas, the downtown Las Vegas, the Vegas strip, and even Las Vegas with Los Angeles.

Perhaps what’s most exciting is that Musk has promised to offer free rides on the newly completed tunnel. Back in May 2018, the CEO wrote an Instagram post with the following caption: “First Boring Company tunnel under LA almost done! Pending final regulatory approvals, we will be offering free rides to the public in a few months. Super huge thanks to everyone that helped with this project. Strong support from public, elected officials & regulators is critical to success.”

Will you take a ride through Musk’s tunnel?