The Barcode: What people REALLY think of Plymouth’s mega new leisure complex

The Barcode, Plymouth’s newest leisure complex, will have a Cineworld cinema with IMAX screen, Paradise Island Adventure Golf course and a …

With the Barcode set to open next month, Plymouth people have been sharing their views on what they think of the building and what they expect from the new development.

The Barcode, Plymouth’s newest leisure complex, will have a Cineworld cinema with IMAX screen, Paradise Island Adventure Golf course and a variety of restaurants.

While many local people are excited for the development, saying it will ‘modernise’ the area and give us more things to do in the city centre, others are disappointed in its appearance and question whether the development is really aimed at local people.

We asked local people what they thought.

Find out what Plymouth people REALLY think of the Barcode in the video above

‘It’s excellent’

Local man Keith Oxenham is looking forward to the new development and thinks it will update and modernise the area.

He said: “It’s excellent, it’s modern, it will be nice.”

Plymouth Live asked local people what they think of the new development ahead of its opening Pictured: Keith Oxenham (Image: Penny Cross / Plymouth Live)

“It’s a good idea, an upgrade, you can’t have the old stuff, this is excellent,” he added.

‘It’ll keep kids off the streets’

Kyle White, 23, from Plymouth, thinks the Barcode will keep children off the street and give young people something to do.

Kyle said: “It’ll be a good thing, it’ll keep trouble off the streets, it’ll keep kids off the streets.”

Plymouth Live asked local people what they think of the new Barcode development. Pictured: Kyle White (Image: Penny Cross / Plymouth Live)

Kyle says he’s mostly looking forward to the cinema. He said: “It’ll be a better cinema, hopefully not as expensive as the other one.”

Not everybody is impressed, though.

Susan Stoker, from Plymouth, likes that there is different architecture around the city, but doesn’t think the Barcode is designed for local people.

Susan said: “I really like the different architecture in the city. I don’t have a problem with this architecture, I like the juxtaposition of the whole thing. However, in these particular times of austerity, I don’t think they [Plymouth City Council and the developers] have thought about local people.

Plymouth Live find out what people think of the new development ahead of its opening. Pictured: Susan Stoker and Lesley Chrysanthou (Image: Penny Cross / Plymouth Live)

“It’s for business and money-making. It’s not giving something to the city.”

Susan also questioned how long the development would remain popular – and remain open – and suggested the money spent could have been spent elsewhere.

She said: “I don’t think it’s going to benefit the people of Plymouth. It’s a very poor city, it won’t be for the people of Plymouth. [The money should be spent on] an airport [that] would benefit the city.”

Lesley Chrysanthou added: “I think it’s ugly, it’s off-putting, it’s not in harmony with the rest of the city.”

Dan Lee, 23, from Wadebridge doesn’t think he’ll visit the Barcode.

Plymouth Live find out what people think of the new development ahead of its opening. Pictured: Dan Lee from Wadebridge. (Image: Penny Cross / Plymouth Live)

He said: “I prefer an old-school cinema, with old-school seats in a nice old building, Wadebridge Cinema is really good for that.

“These new cinemas are alright, the picture and all of that is really good and the sound quality is really good.”

The Barcode will open next month next to Drake Circus in Plymouth City Centre.

To find out more click here.

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This is exactly when the Barcode cinema and restaurants will open

Also launching in Drake Circus The Barcode, in addition to the 12-screen Cineworld cinema, will be the eateries Zizzi, Nando’s and Five Guys.

The curtain is about to go up on Plymouth’s £53million Barcode cinema complex, with three restaurants opening on the same day.

The Bretonside building’s owner British Land Company Ltd, has confirmed a “first wave of openings” at the 100,000sq ft pile, now named The Barcode because of its black-and-white striped cladding.

Also launching in Drake Circus The Barcode, in addition to the 12-screen Cineworld cinema, will be the eateries Zizzi, Nando’s and Five Guys.

The following day Cosy Club, part of the chain which owns Royal William Yard’s Seco Lounge, will start serving and then indoor Paradise Island Adventure Golf range will be ready for tee-off.

There is, however, no opening date for Frankie and Benny’s, despite marketing firm Cushman and Wakefield, working for British Land, confirming that the Restaurant Group-owned brand would be moving in.

That still leaves seven units, plus the Sky Bar, empty in the vast block, but Cushman and Wakefield has said two are under offer and negotiations are at an advanced stage with two other “national operators”.

See pictures inside The Barcode here.

Exactly when the Barcode cinema and restaurants will open

When will the cinema open?

Monday, October 21

When will Zizzi, Nando’s and Five Guys open?

Monday, October 21

The development at Bretonside will be opening next month
The development at Bretonside will be opening next month (Image: Penny Cross / Plymouth Live)

When will Cosy Club open?

Tuesday, October 22

When will Paradise Island open?

Thursday, October 24

‘We’re looking forward to bringing in more additions’

Greg Lumley, centre director at Drake Circus Shopping Centre, also owned by British Land, said further “additions” were being pencilled in.

He said: “There’s been a lot of anticipation for the opening of Drake Circus The Barcode, and I’m so pleased to be able to announce official dates for the cinema, adventure golf and our first restaurants.

“There’s huge excitement around the brands and attractions we already have on board, and we’re looking forward to bringing in more great additions in the coming months”.

Inside the IMAX screen at Drake Circus Leisure (Image: William Telford)

Cineworld, which is looking forward to screening the latest Star Wars space-opera in late 2019, will be opening the first IMAX screen in Devon and Cornwall inside the Barcode.

It will also have a Starbucks outlet in its 41,000sq ft cinema and will introduce the city to the sweet delights of ice cream purveyor Baskin Robins.

The cinema chain has begun recruiting 82 full- and part-time staff to fill a range of posts including team leader, team members and baristas to work in the Starbucks outlet.

The Five Guys burger joint will be in a 2,500sq ft restaurant; Nando’s has committed to a 4,300sq ft unit; Cosy Club will take 6,700sq ft; and Italian-food eatery Zizzi is to fill 4,000sq ft of space.

Paradise Island Adventure Golf will open a 15,000sq ft indoor adventure golf centre, its first in the South West, in side a double unit. The combined lettings bring the total space let to 68%.

How to contact William Telford

Business Live’s Plymouth journalist is William Telford, business editor at Plymouth Live. William has more than a decade’s experience reporting on the business scene in the Ocean City.

To contact William:

Email: william.telford@reachplc.com

Phone: 01752 293116

Facebook: www.facebook.com/william.telford.5473

Twitter: @WTelfordHerald

To sign up for Business Live’s daily newsletters click here

The Barcode will also contain 400 parking spaces, and is set to become a major visitor attraction in Plymouth.

Cllr Tudor Evans, leader of Plymouth City Council, said: “Drake Circus The Barcode promises to be a fantastic addition to Plymouth’s already vibrant leisure offering and we’re all looking forward to its opening day.

“Our decision to release Bretonside for this amazing facility is entirely vindicated. Plymouth people will love it.”

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Plymouth’s new £53m cinema really will be called The Barcode

British Land chiefs said the development – which will include a Cineworld multiplex alongside restaurants, indoor crazy golf and a sky bar – has “a …

Plymouth’s £53million cinema and restaurant complex is going to be officially named The Barcode – because it looks just like one.

The complex, up until now known as Drake Circus Leisure, is being rebranded by bosses at The British Land Company Plc, which is having the Bretonside complex built.

They said its new moniker, Drake Circus The Barcode, is “inspired by the nickname given to it by local residents”, believed to have been coined in a story on Plymouth Live in June 2018.

In a piece headlined “Bretonside is coming to life before our eyes – and it looks like a giant barcode”, Plymouth Live wrote: “Some people have likened the building to a giant barcode.”

You either love it or hate it?
Drake Circus The Barcode (Image: Penny Cross / Plymouth Live)

No earlier mention of the leisure development’s likeness to a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control, can be found from an internet trawl.

British Land chiefs said the development – which will include a Cineworld multiplex alongside restaurants, indoor crazy golf and a sky bar – has “a striking monochrome stripe design that has been compared to a barcode by locals”.

Architects working on the project had been told to create a building that reflected “the locality of the city near the waterside” and came up with “tri-coloured vertical fins set in contrasting colour changing ‘chameleon’ rainscreen cladding panels” designed to “help break up the elevation” and “create visual interest”.

The result was immediately likened to a barcode, but also to a pair of Adidas trews, a Newcastle United shirt, Bridget Riley artwork, a dazzle ship, piano keys, roadside chevrons, a zebra, a magnetic field, Joy Division’s Unknown Pleasures album sleeve, and, perhaps most appropriately, a clapperboard.

But The Barcode appears to have been the box office winner, and signage bearing the new name will begin to appear on the site soon, as the project moves into its final stages ahead of opening around October.

Drake Circus Leisure multiplex-led development is close to completion (Image: William Telford)

The new name had already excited logophile city council leader Tudor Evans who went into alliteration hyperactive mode and said: “The Barbican; The Box and now The Barcode. Brilliant – bring it on.”

The Barcode, which will span more than 100,000sq ft, is set to become a major visitor attraction in Plymouth.

It will house a 12-screen Cineworld IMAX 4DX cinema – the first IMAX in Devon and Cornwall – as well as Paradise Island Adventure Golf and new dining brands including Zizzi, Five Guys, Nando’s and Cosy Club. Plus, 400 new car park spaces will be available.

The complex will also bring a jobs boost for the city with about 350 people needed. Already Cineworld has started to recruit 82 staff and recruitment is beginning for its associated Starbucks outlet, and at Zizzi and for security staff.

Pun-loving Cllr Evans said: “In the past few weeks we’ve seen jobs being advertised and new businesses signing up to commit their futures to Plymouth. It’s all coming along nicely and I can’t wait to scan through The Barcode for the first time.”

How to contact William Telford

Business Live’s Plymouth journalist is William Telford, business editor at Plymouth Live. William has more than a decade’s experience reporting on the business scene in the Ocean City.

To contact William:

Email: william.telford@reachplc.com

Phone: 01752 293116

Facebook: www.facebook.com/william.telford.5473

Twitter: @WTelfordHerald

To sign up for Business Live’s daily newsletters click here

Meanwhile, Greg Lumley, centre director at Drake Circus Shopping Centre, also owned by British Land, said: “It has been fantastic to see our new development become known as The Barcode, it’s clearly a name that has stuck with residents and it would seem odd to name it anything else now.

“We’re on track with the works on site and it’s exciting to now be counting down the weeks to opening.

“We’ll be announcing the official launch date soon.”

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Drake Circus opens with new Five Guys, Nando’s, Cosy Club and Zizzi

The leisure complex will be anchored by a 41,000 sq. ft, 12-screen Cineworld cinema, together with a state of the art IMAX screen, the first to open in …

A range of eateries will be opening this Autumn at Drake Circus Leisure, the new leisure and entertainment development located in Plymouth city centre.

Four food and beverage brands and one leisure operator have committed to a combined 32,000 sq. ft of space in the new development, which will open in the Autumn. Located adjacent to British Land’s Drake Circus, the scheme will complement the shopping centre, creating another vibrant destination for Plymouth. The leisure complex will be anchored by a 41,000 sq. ft, 12-screen Cineworld cinema, together with a state of the art IMAX screen, the first to open in the south west.

New restaurants and bars arriving at the centre include: Five Guys, the burger joint which will open a 2,500 sq. ft restaurant; Nando’s, which has committed to a 4,300 sq. ft restaurant; upmarket café-bar chain, Cosy Club, which will take 6,700 sq. ft and Italian eatery, Zizzi which has committed to 4,000 sq. ft of space. Paradise Island Adventure Golf will open a 15,000 sq. ft indoor adventure golf centre, its first in the south west of England. These lettings bring the total space let to 68%.

Council leader Tudor Evans OBE said: “This is one of the only city centre leisure developments happening right now in the UK and not only is the building transforming this part of the city centre, it’s helping to bring some great – and new names – into Plymouth. These brands share our vision to bring more people to the city centre, to keep reinventing what Plymouth has to offer so that more people visit – both during the day and in the evening.”

Marc Ward, Group Head of Acquisitions, Azzurri Group, said: “We are very much looking forward to opening our Zizzi restaurant in this exciting development. For many years we have been looking for a suitable opportunity for representation in this important city, and this leisure development in the heart of the city, adjacent to the shopping centre, is the ideal location.”

Ben Grose, Head of National Leasing, British Land, said: “The commitment of five prominent brands is a reflection both of the strength of Drake Circus’ appeal as a shopping and leisure destination and the success of our long-term asset management plan.

“Over recent years we have brought an exciting mix of new brands to the scheme and the additional investment we are making into a dedicated leisure and entertainment centre, will not only broaden the centre’s appeal but improve the experience for our customers. We’re pleased with the construction progress and look forward to delivering one of the only leisure developments this year in the UK at Drake Circus.”

Plymouth has a large and affluent catchment of 560,000 people and benefits from a thriving tourist trade which welcomes 5.1 million visitors annually. The scheme has annual footfall of around 17 million people and is located close to the train station, which is connected by a regular bus service.

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Millennium Management LLC Has $127000 Stake in Plymouth Industrial Reit Inc …

Millennium Management LLC decreased its holdings in shares of Plymouth Industrial Reit Inc (NYSEAMERICAN:PLYM) by 59.8% during the fourth …

Plymouth Industrial Reit logoMillennium Management LLC decreased its holdings in shares of Plymouth Industrial Reit Inc (NYSEAMERICAN:PLYM) by 59.8% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 10,102 shares of the company’s stock after selling 15,011 shares during the quarter. Millennium Management LLC owned about 0.21% of Plymouth Industrial Reit worth $127,000 as of its most recent SEC filing.

A number of other institutional investors have also added to or reduced their stakes in PLYM. Geode Capital Management LLC bought a new position in shares of Plymouth Industrial Reit in the fourth quarter worth about $255,000. BlackRock Inc. grew its holdings in shares of Plymouth Industrial Reit by 74.0% in the fourth quarter. BlackRock Inc. now owns 22,663 shares of the company’s stock worth $286,000 after purchasing an additional 9,637 shares during the last quarter. National Asset Management Inc. grew its holdings in shares of Plymouth Industrial Reit by 19.6% in the fourth quarter. National Asset Management Inc. now owns 114,852 shares of the company’s stock worth $1,449,000 after purchasing an additional 18,843 shares during the last quarter. Wedbush Securities Inc. bought a new position in shares of Plymouth Industrial Reit in the fourth quarter worth about $242,000. Finally, D.A. Davidson & CO. grew its holdings in shares of Plymouth Industrial Reit by 52.1% in the fourth quarter. D.A. Davidson & CO. now owns 79,737 shares of the company’s stock worth $1,005,000 after purchasing an additional 27,304 shares during the last quarter.

Several research analysts have issued reports on PLYM shares. Zacks Investment Research cut shares of Plymouth Industrial Reit from a “strong-buy” rating to a “hold” rating in a report on Wednesday, May 15th. Wedbush set a $20.00 price target on shares of Plymouth Industrial Reit and gave the company a “buy” rating in a research report on Monday, May 20th.

Plymouth Industrial Reit stock traded down $0.07 during trading on Friday, reaching $17.47. The company had a trading volume of 30,780 shares, compared to its average volume of 52,451. Plymouth Industrial Reit Inc has a 1-year low of $10.95 and a 1-year high of $19.50.

Plymouth Industrial Reit (NYSEAMERICAN:PLYM) last announced its quarterly earnings data on Thursday, May 9th. The company reported ($1.37) earnings per share for the quarter, missing analysts’ consensus estimates of $0.59 by ($1.96). The business had revenue of $16.66 million during the quarter, compared to the consensus estimate of $16.66 million.

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About Plymouth Industrial Reit

Plymouth Industrial REIT, Inc is a vertically integrated and self-managed real estate investment trust focused on the acquisition and operation of single and multi-tenant industrial properties located in secondary and select primary markets across the United States. The Company seeks to acquire properties that provide income and growth that enable the Company to leverage its real estate operating expertise to enhance shareholder value through active asset management, prudent property re-positioning and disciplined capital deployment.

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Institutional Ownership by Quarter for Plymouth Industrial Reit (NYSEAMERICAN:PLYM)

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