New Telstra Premiership brand launched

The new look aims to modernise the Telstra Premiership brand and will be unveiled formally when the NRL Telstra Premiership 2019 draw is …

The NRL is set to launch a bold new look for the Telstra Premiership in 2019 and to complement the new design direction we are today introducing a refreshed design for the NRL.com website, the Telstra NRL App and all of our social media.

The new look aims to modernise the Telstra Premiership brand and will be unveiled formally when the NRL Telstra Premiership 2019 draw is announced later this week.

The change to the brand follows an extensive research and consultation process which began in 2017 and included extensive focus groups with key stakeholders including fans, clubs, partners and media.

The refreshed simple and modern design maintains the shield and the chevron – which have both been synonymous with rugby league since the game’s inception – but will be far more adaptive to digital environments.

“Whilst the Telstra Premiership competition is undoubtedly one of Australia’s most exciting and entertaining experiences for fans, we need to ensure our brand evolves with this changing landscape”, the NRL’s General Manager of Brand and Marketing Peter Jarmain said.

“It was important that we keep the shield and the chevron, which have such historical significance for the code. But the aim was to modernise those very important symbols.

“The new design is more youthful and contemporary, to help the game connect to a younger fan base. But it also allows us to be integrated seamlessly with the 16 club brands, where the true point of connection lies for fans.”

South Sydney Rabbitohs CEO Blake Solly said the clubs supported the new brand, particularly the strong integration with the Club network.

“One of the key benefits of the refreshed design system is the ability for the brand to be more closely integrated with the club brands,” Solly said. “This is a change in direction and a welcome one.”

NRL Digital Update

The NRL has also given nrl.com and the Telstra NRL App a refreshed look to compliment the modernisation of the NRL and Telstra Premiership branding.

A new colour scheme for the website and the NRL App (note – if you’re reading this on the App and haven’t noticed anything different, check your App store for the latest update).

The new palette is designed to let the full colour and branding of the clubs and all the different competitions we cover take centre stage, with our neutral “magic green” providing the product accents and highlights.

The NRL shield design has also been refreshed and simplified, so that it renders on digital screens of all sizes from smart watches to stadium scoreboards.

In addition, we are introducing a new set of fonts across the network. Our custom-made NRL font is designed to be more impactful and easier to read on smaller mobile screens. It also makes it much easier to scan data, including the new full player and team stats tables now available on NRL.com.

For the body of articles we are moving to a new serif font, which helps make longer form content more comfortable to read (currently available on web and in the Android app, with iOS to follow soon).

With all of these changes, our design team has been working to ensure we continue to improve the overall level of accessibility for the visually impaired across all our products.

Facebook, Instagram and Twitter

Finally, to complete the design refresh, all of our social channels have been given an update to match the new digital design. Be sure to check out Facebook, Instagram and Snapchat and make sure you are following us on all the platforms you use to get the latest news and best of NRL in your feed.

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NRL unveil new competition branding

The new look aims to modernise the Telstra Premiership brand as well as integrate it more seamlessly with the 16 clubs. The new brand, highlighting …
National Rugby League | October 21 2018 9:48AM
NRL TP M LOGO 01 STA PITCH POS

The NRL is set to launch a bold new look for its Telstra Premiership.

The new look aims to modernise the Telstra Premiership brand as well as integrate it more seamlessly with the 16 clubs.

The new brand, highlighting the shield and the chevron – which have both been synonymous with Rugby League since the games inception – will be formally unveiled when the NRL Telstra Premiership 2019 schedule is announced later this month.

The shift follows an extensive research and consultation process which began in 2017, and included extensive focus groups with key stakeholders including fans, Clubs, partners and media.

The refreshed simple and modern design, developed in conjunction with brand and design agency WiteKite and research agency Futures Sport, will be far more adaptive to digital environments, and is designed to attract new audiences. The refreshed look will encompass a full design refresh that contemplates everything from ball to broadcast.

The Telstra Premiership logo will now be distinctly different to the NRL corporate logo – one of the key callouts from the research carried out across the process.

“The Telstra Premiership is competing with far more than just other sports,” NRL CEO Todd Greenberg said.

“It competes in the world of entertainment, which is a highly competitive landscape. And whilst the Telstra Premiership competition is undoubtedly one of Australia’s most exciting and entertaining experiences for fans, we need to ensure our brand evolves with this changing landscape.”

NRL General Manager of Brand and Marketing Peter Jarmain said the NRL undertook extensive fan feedback when deciding on the new look.

“It was important that we keep the shield and the chevron, which have such historical significance for the code,” Mr Jarmain said.

“But the aim was to modernise those very important symbols.

“The new design is more youthful and contemporary, to help the game connect to a younger fan base.

“But it also allows us to be integrated seamlessly with the 16 club brands, where the true point of connection lies for fans.”

South Sydney Rabbitohs CEO Blake Solly said the Clubs supported the new brand, particularly the strong integration with the Club network.

“One of the key benefits of the refreshed design is the ability for the brand to be more closely integrated with the club brands.” Mr Solly said. “This is a change in direction and a welcome one. We have 16 wonderful club brands; and this closer integration will help reinforce the connection between fan, club and competition.

“Ultimately, we want more people engaged with our great game. A more modern and progressive look, can only help that.”

Melbourne Storm CEO Dave Donaghy said the game continues to grow with the changing sport and entertainment landscape.

“The new look is simple, modern and clean – something that aligns with the Storm’s own recent new brand refresh,” Mr Donaghy said.

“Importantly, it helps to position the game in the increasingly competitive market to retain and attract fans in the future.”

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Bold new brand for Telstra Premiership

The Telstra Premiership logo will now be distinctly different to the NRL corporate logo – one of the key callouts from the research carried out across the …

The NRL is set to launch a bold new look for its Telstra Premiership.

The new look aims to modernise the Telstra Premiership brand as well as integrate it more seamlessly with the 16 clubs.

The new brand, highlighting the shield and the chevron – which have both been synonymous with Rugby League since the games inception – will be formally unveiled when the NRL Telstra Premiership 2019 schedule is announced later this month.

The shift follows an extensive research and consultation process which began in 2017, and included extensive focus groups with key stakeholders including fans, Clubs, partners and media.

The refreshed simple and modern design, developed in conjunction with brand and design agency WiteKite and research agency Futures Sport, will be far more adaptive to digital environments, and is designed to attract new audiences. The refreshed look will encompass a full design refresh that contemplates everything from ball to broadcast.

The Telstra Premiership logo will now be distinctly different to the NRL corporate logo – one of the key callouts from the research carried out across the process.

“The Telstra Premiership is competing with far more than just other sports,” NRL CEO Todd Greenberg said.

“It competes in the world of entertainment, which is a highly competitive landscape. And whilst the Telstra Premiership competition is undoubtedly one of Australia’s most exciting and entertaining experiences for fans, we need to ensure our brand evolves with this changing landscape.”

NRL General Manager of Brand and Marketing Peter Jarmain said the NRL undertook extensive fan feedback when deciding on the new look.

“It was important that we keep the shield and the chevron, which have such historical significance for the code,” Mr Jarmain said.

“But the aim was to modernise those very important symbols.

“The new design is more youthful and contemporary, to help the game connect to a younger fan base.

“But it also allows us to be integrated seamlessly with the 16 club brands, where the true point of connection lies for fans.”

South Sydney Rabbitohs CEO Blake Solly said the Clubs supported the new brand, particularly the strong integration with the Club network.

“One of the key benefits of the refreshed design is the ability for the brand to be more closely integrated with the club brands.” Mr Solly said. “This is a change in direction and a welcome one. We have 16 wonderful club brands; and this closer integration will help reinforce the connection between fan, club and competition.

“Ultimately, we want more people engaged with our great game. A more modern and progressive look, can only help that.”

Melbourne Storm CEO Dave Donaghy said the game continues to grow with the changing sport and entertainment landscape.

“The new look is simple, modern and clean – something that aligns with the Storm’s own recent new brand refresh,” Mr Donaghy said.

“Importantly, it helps to position the game in the increasingly competitive market to retain and attract fans in the future.”

For images and animation of the new brand, please click here

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Incredible no-look flick pass from Rabbitohs young gun

Rabbitohs young gun Braidon Burns produced an incredible try-assist in South Sydney’s gutsy loss to the Sydney Roosters. Burns pulled off the …

Rabbitohs young gun Braidon Burns produced an incredible try-assist in South Sydney’s gutsy loss to the Sydney Roosters.

Burns pulled off the stunning no-look flick pass to send teammate Hymel Hunt over in the corner.

As fans were applauding the assist, the referees sent it to the bunker to make sure their on-field call of ‘try’ was the correct one.

South Sydney’s Braidon Burns produced a stunning flick pass in the Rabbitoh’s gutsy loss to the Sydney Roosters. Pic: NRL/Telstra

Only about a metre forward on that flick pass, that’s pretty special #NRLSouthsRoosters

— Matt Robinson (@mattmrobinson) August 10, 2018

Wow what a pass! #NRLSouthsRoosters

— Alex Bielby (@bielbz7) August 10, 2018

How good was that from the Rabbitohs! #NRLSouthsRoosters#GoRabbitohs

— Shauny (@ShaunyyUnited) August 10, 2018

Despite the brilliant pass, the Roosters proved their premiership credentials on Friday night with a win built on staunch defence as Souths dominated field position but couldn’t deliver a killer blow.

Both sides suffered casualties, with Souths fullback Alex Johnson leaving the field after two-and-a-half minutes with a hamstring injury in front of 26,331 fans at ANZ Stadium.

While his Roosters opposite James Tedesco missed the last 12 minutes due to a head knock after copping friendly fire from Latrell Mitchell.

Sam Burgess had a shocker, making five errors from 20 carries, including dropping it with his side on the attack with less than three minutes to go.

In the end, the Roosters’ defence proved decisive with the Rabbitohs enjoying 31 tackles in the opposition 20m zone (compared with the Tri-Colours’ 10) but still came away with two valuable points.

The result sees Trent Robinson’s side jump ahead of Souths but Melbourne have a chance to regain the competition lead when they take on Cronulla on Sunday.

When the Roosters went the length of the field in three plays for Joseph Manu to touch down in the right-hand corner, they had a six-point advantage 13 minutes after halftime.

A Mitchell penalty put Roosters in front by eight and ultimately Souths couldn’t run them down.

The Rabbits set up a grandstand finish when Braidon Burns flicked it behind his back for Hymel Hunt to cross and peel their deficit back to four with 15 on the clock.

However, the Roosters held firm to prove they’re the real deal.

Souths halfback Adam Reynolds appeared to carry a leg injury and made five errors in what was a forgettable performance.

with AAP.

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How coaches use Telstra Tracker data to scrutinise Origin workload

With Telstra Tracker on hand this year to quantify how much harder players are working, the rugby league-loving public will be able to see exactly …

Michael Maguire has seen first-hand the difference a State of Origin debut can make to a player’s club form and coaches throughout the NRL will scrutinise the tracking data from Wednesday’s series opener in Melbourne as a guide to their workload in the days and weeks that follow.

The incredible intensity of football on display in Wednesday night’s Holden State of Origin series opener will expose a whole new generation of NRL players to the highest calibre of rugby league.

Telstra Tracker technology will be on hand to highlight to viewers exactly how hard players work in the interstate arena.

It is widely accepted that players who are up to the rigours of Origin footy return to their clubs from their maiden series as better players; the theory is that being surrounded by the best-of-the-best in terms of players helps lift new players to their level.

Maguire, the former Rabbitohs coach who was recently appointed to the helm of the New Zealand Kiwis, told NRL.com it is as much about experiencing the higher intensity brand of football as it is about learning from elite players.

With Telstra Tracker on hand this year to quantify how much harder players are working, the rugby league-loving public will be able to see exactly what goes into making Origin such a high standard of football.

“We’re going to see a real rise in a lot of young kids going back to NRL, the fact they’ve played at such as high intensity,” Maguire said.

“When you do come back it’s like an experience you’ve never had before. You’re coming back at a higher level when you go back to clubland.

“The intensity around what you can get out of an Origin and the information you can show players builds their knowledge that they can go to a higher place than where they’ve been and gives them confidence and belief about where they are.

“You can use the information in many different ways as a coach but I always remember, players that went into Origin camps or international games, they came back better players.

“People say ‘you’re playing with better players’ but the actual game’s at a higher intensity so when you come back to clubland that slight difference in intensity allows you to see things better.

“You’re seeing gaps that might have been a metre, now look two metres wide because you’re seeing it in a different light because of being able to hand the intensity of a game. Where the information can take us is mind-boggling.”

Kangaroos high-performance manager Troy Thomson, who worked with Maguire at Souths including the 2014 premiership season, used the example of former Rabbitohs back-rower Chris McQueen as the perfect example of someone whose Origin experience lifted them to a new level.

From 2009-11, McQueen was primarily a winger or centre. He was moved to the second row in 2012, made his Origin debut for the Maroons in 2013 and helped his club to a grand final win in 2014.

“[McQueen] was probably playing 60 minutes and played 80 minutes in an Origin match,” Thomson said.

“I don’t think he thought he could do that. It was a really intense game and it really helped him through his career.”

Thomson said the match speed and lower rates of errors and penalties in Origin tended to convert to higher intensity readings for players.

“Probably the two most prominent metrics out of that are the intensity of the game which we measure in metres per minute, it’s a standardised intensity measure, and the total volume in those games,” Thomson added.

Former Maroons forward Chris McQueen.
Former Maroons forward Chris McQueen.©NRL Photos

“Quite often the Origins are those battles of attrition and a real arm-wrestle so generally speaking Origin and Test football tends to show a bit higher in those particular areas.”

Maguire said the tracking technology could also highlight the exciting nature of the new-look team Fittler had picked for Origin I, packed with speedsters like Josh Addo-Carr and James Roberts.

“The thing that’s very exciting around the NSW team, there’s lightning speed across the park,” Maguire said.

“From a tracking point of view, it’s going to be a pretty live game. Queensland have got the same. With NSW it’s a bit of an unknown but what they do have is speed across the park.”

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