Love Runs Deep’ – Instagram launches a campaign to push influencer marketing

Love Runs Deep’ – Instagram launches a campaign to push influencer marketing. Share Via: As part of the campaign, brands are invited to submit their …

As part of the campaign, brands are invited to submit their briefs in the ‘Love Runs Deep challenge’, and 5 of them will be chosen to have exclusive access to 25 creators to work with them free of cost, in addition to support of USD25,000 worth of ad credits to run their campaigns. The brands could be from all over India and could be big or small businesses. The jury making the selection would include Prabha Narasimhan, Executive Director – Home Care for Hindustan Unilever and Vice President – Home Care, Unilever South Asia; Asim Warsi, Senior Vice President & Head E-commerce, Samsung India; Harish Narayanan, CMO, Myntra; Prasanth Kumar, CEO – GroupM, South Asia; Rajdeepak Das, CCO and MD, Leo Burnett, South Asia; and Neha Markanda, Head of Business Marketing, Facebook India and the selection would be done on the basis of originality, creativity, suitability for mobile and expected business outcome.