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The ancient oasis city of AlUla unveils new global brand platform via Deloitte Digital Australia

Retrieved on: 2024-04-01 23:02:55

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The ancient oasis city of AlUla unveils new global brand platform via Deloitte Digital Australia. View article details on HISWAI: https://campaignbriefasia.com/2024/04/02/the-ancient-oasis-city-of-alula-unveils-new-global-brand-platform-via-deloitte-digital-australia/

Summary

Deloitte Digital has crafted the "Forever Revitalising" brand strategy for AlUla, focusing on sustainable luxury tourism and cultural preservation, employing product management, customer experience, and brand management through varied communication touchpoints.

Article found on: campaignbriefasia.com

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