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Retrieved on: 2024-04-13 22:07:21
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Summary
The article explains the implications of a potential U.S. TikTok ban on franchise marketing, highlighting the challenges of losing a key digital marketing tool owned by ByteDance. It discusses the reliance on TikTok for brand growth and the need for strategy diversification, particularly within the franchising industry.
Article found on: www.franchisewire.com
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