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Retrieved on: 2017-12-06 00:30:00
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<div>Apple just bought a little-known podcast search startup, <b>Pop Up Archive</b>, in an attempt to make new podcasts easier to discover — and to reclaim its ironclad grip on the market it helped create. In the past 2 years, Apple's share of the podcast market has dropped from 70% to 55%, as podcasts find new ...</div>
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