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Retrieved on: 2024-12-03 14:53:12
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Summary
The article discusses the transformation of search engines through generative AI, highlighting Google's search updates and new AI-powered competitors like Perplexity AI. This shift impacts SEO, user expectations, and even retail search experiences. Brands must adapt strategically to these changes and consider the rising role of social media in search for Gen Z.
Article found on: www.lbbonline.com
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