The New Universal Music Group-TikTok Deal Explained - Billboard

Retrieved on: 2024-05-03 20:19:44

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Universal Music Group

Boyd Muir

Lucian Grainge

TikTok

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The New Universal Music Group-TikTok Deal Explained - Billboard. View article details on hiswai:

Summary

Universal Music Group (UMG) and TikTok reached a comprehensive licensing agreement benefiting UMG financially and with enhanced content management features. UMG's leadership, including Boyd Muir and Lucian Grainge, emphasizes the deal's revenue generation, the protection of artists' rights, and improved online safety measures.

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