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The Surprising Role Of Creative In Measuring Marketing Effectiveness | The Drum

Retrieved on: 2023-01-12 19:00:14

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The Surprising Role Of Creative In Measuring Marketing Effectiveness | The Drum. View article details on HISWAI: https://www.thedrum.com/opinion/2023/01/12/the-surprising-role-creative-measuring-marketing-effectiveness

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With third-party cookies going the way of the dodo, it's high time to revisit how we measure media performance – by putting creativity at the ...

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