The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

Summary

The article discusses various retail industry updates, including Mattel promoting Krista Berger as the head of the Barbie doll line, Beyoncé’s new hair care brand Cécred, and Victoria's Secret's collaboration with Frankies Bikinis. The SEO concept comes into play as these brands likely use SEO strategies to enhance online visibility for "Fashion dolls," "Barbie," "Mattel," "VF Corporation," "Walmart," "Timberland," "Ken," and "Victoria's Secret."