Think of BFSI as an 'experience' category, says Ajay Kakar of Aditya Birla Capital

Retrieved on: 2022-02-28 02:18:32

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Think of BFSI as an 'experience' category, says Ajay Kakar of Aditya Birla Capital. View article details on hiswai:

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Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, ... financial services industry has always seen a product-first go-to-market strategy.

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