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TikTok Is Testing Ground for New Singles — Why Labels Love It (and Some Artists & Writers Don't)

Retrieved on: 2022-05-27 20:05:41

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TikTok Is Testing Ground for New Singles — Why Labels Love It (and Some Artists & Writers Don't). View article details on HISWAI: https://www.billboard.com/pro/tiktok-song-promo-campaigns-teasers-marketing-songwriter-splits/

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Artists have previewed unreleased songs at live performances and with radio stations for decades, but thanks to the rise of TikTok and a handful ...

Article found on: www.billboard.com

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