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Retrieved on: 2024-12-02 19:06:16
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Summary
The article discusses TikTok's market research-driven strategies to attract Amazon sellers to its eCommerce platform, TikTok Shop, amidst potential U.S. bans due to security concerns. It highlights TikTok's cultural and economic impact, paralleling the growth seen in platforms like Amazon and emphasizing the cultural influence and adoption of social commerce through internet celebrities.
Article found on: www.pymnts.com
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