Top 3 trends in digital marketing mean new uses for transactional data | Acxiom | Open Mic

Retrieved on: 2022-03-24 22:15:25

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Marketing

Data management

Customer relationship management

Customer Data Platform

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Top 3 trends in digital marketing mean new uses for transactional data | Acxiom | Open Mic. View article details on HISWAI: https://www.thedrum.com/profile/acxiom/news/three-reasons-transactional-data-should-be-part-of-your-digital-marketing-strategy

Excerpt

The management of people-based IDs and associated data on platforms purpose-built for this new reality. A drive for brands to get more strategic with ...

Article found on: www.thedrum.com

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