Article Details
Retrieved on: 2024-04-22 16:50:20
Tags for this article:
Click the tags to see associated articles and topics
Excerpt
A New Way to Manage Customer Portfolios for Maximum Value. Shifting emphasis from customer lifetime value to customer portfolio lifetime value can ...
Article found on: sloanreview.mit.edu
This article is found inside other Hiswai user's workspaces. To start your own collection, sign up for free.
Sign UpAlready have an account? Log in here