Unilever CMO on how in-housing helped it through the pandemic: 'U-Studio use grew 40 ...

Retrieved on: 2021-12-15 17:01:47

Tags for this article:

Click the tags to see associated articles and topics

Unilever CMO on how in-housing helped it through the pandemic: 'U-Studio use grew 40 .... View article details on hiswai:

Excerpt

“The strategy I had put in place only become more relevant. ... that then becomes an overhead rather than a BMI [brand and marketing investment].

Article found on: www.thedrum.com