Universal Analytics Back-up: Preparing for the Future of Data Measurement - Chief Marketer

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Google Analytics

Web log analysis software

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Summary

The article outlines the transition to Google Analytics 4 (GA4) from Universal Analytics (UA) and underscores the importance of backing up historical data for continued trend analysis and research. This relates to digital marketing through enhanced data management, analytics, and dashboards enabling informed decisions. Tags like 'Google Analytics' and 'Data management' highlight these themes.

Article found on: www.chiefmarketer.com

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