'We don't have a social media strategy': How Baked by Melissa's CEO and co-founder ... - Digiday

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Internet culture

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'We don't have a social media strategy': How Baked by Melissa's CEO and co-founder ... - Digiday. View article details on hiswai:

Summary

The article discusses how Melissa Ben-Ishay leverages influencer marketing on TikTok by integrating personal content, enhancing her brand's authenticity. Key concepts include influencer marketing's role in modern internet culture and social influence. Tags reflect these themes, including TikTok and internet celebrity.

Article found on: digiday.com

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