Wendy's will soon begin testing Uber-like surge pricing - East Idaho News

Retrieved on: 2024-02-27 19:16:46

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Wendy's will soon begin testing Uber-like surge pricing - East Idaho News. View article details on HISWAI: https://www.eastidahonews.com/2024/02/wendys-will-soon-begin-testing-uber-like-surge-pricing/

Summary

Wendy's is planning to implement dynamic pricing for items like the Frosty, using digital menu boards to adjust prices based on demand, similar to Uber's surge pricing. This move is part of a broader investment in technology to enhance the customer and crew experience and potentially increase sales.

Article found on: www.eastidahonews.com

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