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What Marketers Need to Know About the FTC's Updated Guidelines on Health Claims - WSJ

Retrieved on: 2023-01-06 16:19:54

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What Marketers Need to Know About the FTC's Updated Guidelines on Health Claims - WSJ. View article details on HISWAI: https://www.wsj.com/articles/what-marketers-need-to-know-about-the-ftcs-updated-guidelines-on-health-claims-11673021785

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Strong scientific research is needed to support marketing claims, and vague terms like 'may' are inadequate.

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