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When advertisers get scary—and the horror of self-indulgence - Fast Company

Retrieved on: 2022-07-23 17:39:32

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When advertisers get scary—and the horror of self-indulgence - Fast Company. View article details on HISWAI: https://www.fastcompany.com/90771772/ford-f150-raptor-kfc-commercial-horror-advertiser-self-indulgence

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New ads for Ford's F-150 Raptor and KFC reveal the power of horror to get our attention and how it's harder than it looks to do it well.

Article found on: www.fastcompany.com

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