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When Championing Innovation, Don't Pitch The Upside - Forbes

Retrieved on: 2024-08-21 00:06:57

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Summary

The article discusses the challenges of promoting innovations like electric cars during economic uncertainty, emphasizing the psychological dynamics of loss aversion and present-focused decision-making. These concepts align with Kahneman's theories and impact decision theory and innovation strategies.

Article found on: www.forbes.com

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