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Why companies aren't using unified data and BI in their marketing campaigns

Retrieved on: 2018-01-23 21:52:30

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<div><b>Big data analytics</b> can help to bring together and unify all your company's marketing data, allowing marketing leaders to base decisions on business intelligence and deep insight. So why aren't more brands using this kind of unified approach, merging their data from various silos? To get some answers, ...</div>

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