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Why Coty Is Doubling Down on Dollar Stores and E-commerce

Retrieved on: 2024-05-13 21:07:49

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Summary

Coty's CEO, Sue Nabi, details their marketing strategy shift to influencer marketing and e-commerce adaptation, addressing changing consumer behaviors, and driving significant growth in their beauty division. The strategy is reflective of broader industry trends.

Article found on: consumergoods.com

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