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Why Olaplex created a faux product to address dupe culture on TikTok | Retail Dive

Retrieved on: 2023-10-06 19:21:16

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Why Olaplex created a faux product to address dupe culture on TikTok | Retail Dive. View article details on HISWAI: https://www.retaildive.com/news/olaplex-oladupe-dupe-tiktok-trend-marketing-campaign/695719/

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Chief Marketing Officer Charlotte Watson broke down the marketing strategy behind the hair care brand's fictitious product, Oladupé. Published Oct ...

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