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Why TikTok is Gen Z's cultural playground in Southeast Asia | Marketing-Interactive

Retrieved on: 2024-02-20 22:08:52

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Why TikTok is Gen Z's cultural playground in Southeast Asia | Marketing-Interactive. View article details on HISWAI: https://www.marketing-interactive.com/tiktok-is-gen-z-s-cultural-playground-in-southeast-asia

Summary

The article discusses the profound influence of TikTok on Southeast Asian Gen Z, highlighting its central role in ecommerce, social media trends, and impacts on the region's internet culture, particularly through the rise of livestream shopping and nano-influencers.

Article found on: www.marketing-interactive.com

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