What is this?

HISWAI shows you what’s connected to topics that interest you, and where to find more. HISWAI members can curate information with dashboards to gain insights, proper context and stay up to date on the latest relevant information. Sharing these discoveries with others is easy too!

help

Want to know more?

Winning in the Influencer Era - Nielsen

< Go Back

Date: 2021-10-12 06:00:34

Tags for this article:

Article Text:

The growth of social influencers is only set to continue. And now, with the ability to link social influencers’ activities directly to consumer spending habits, brands are beginning to rethink how they spend their marketing budget to reach specific audiences. 

At TikTok’s recent The Stage event, Steven Lindsay, Executive Director, Head of Digital Measurement Asia Pacific, and Nicholas Bruce, VP and Head of Consulting & Research for Asia, hosted a session to discuss how influencer marketing can help brands drive content distribution, reach, engagement, media value and unlock new revenue streams in the APAC region.

Tune into the on-demand session below to hear more about the following key takeaways: 

  • Digital has come out of the pandemic strongly—social, search and video are all key growth drivers during the recovery period.
  • Understanding the influencer landscape is vital to a successful campaign. 
  • Know your KPIs and measure them effectively as part of your overall marketing investment.

Original Source: https://www.nielsen.com/apac/en/insights/video/2021/winning-in-the-influencer-era/