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WPP and Roblox announce partnership - ET BrandEquity

Retrieved on: 2024-10-09 17:30:16

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Summary

The article discusses the partnership between WPP and Roblox, highlighting their collaborative initiatives to leverage Roblox for media and advertisement, notably targeting the Gen Z audience. This aligns with the impact of COVID-19 on the video game industry, emphasizing immersive media trends.

Article found on: brandequity.economictimes.indiatimes.com

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