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Xandr offers six Nielsen measurement alternatives for TV ad deals | Ad Age

Retrieved on: 2022-04-21 13:37:52

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Xandr offers six Nielsen measurement alternatives for TV ad deals | Ad Age. View article details on HISWAI: https://adage.com/article/media/xandr-offers-six-nielsen-measurement-alternatives-tv-ad-deals/2412621

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Big lineup includes 605, Comscore, EDO, Samba TV, TVision and VideoAmp to speed industry toward goal of a "multi-currency marketplace."

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