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YouTube: gaining popularity as a 'search engine' for cosmetics purchases

Retrieved on: 2024-11-08 20:13:51

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Summary

The article highlights how UK-based Greenpark's research reflects shifting consumer search behaviors in the beauty industry, emphasizing the rise of social media and AI tools like ChatGPT. Brands should leverage omnichannel marketing to capitalize on these insights.

Article found on: www.cosmeticsdesign-europe.com

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